Target using child with Down Syndrome in their ad
What a wonderful surprise that a retailer as large as Target is using kids with special needs in their ads. While the use of special kids is nothing new, the retailer is using them as part of their usual flyer advertising rather than a special needs flyer. In fact, there is no mention of them using a child with Down Syndrome which sends a wonderful message about acceptance of our kids into our society.
Another surprising thought of them using this child is that there is no self-congratulations. Target doesn’t even mention that there is a child with DS in their ad. There is no mention of any special needs products or offerings or anything. It is pure acceptance of our special children into the mainstream advertising media.
I have to say I was quite thrilled with this. I applaud Target for taking this approach and I look forward to seeing more special children in future ads.
Child with Down Syndrome on left side
